About the Role

ABOUT THE ROLEWe're looking for a Brand Designer who thinks in systems and executes with precision. You sit at theintersection of brand identity and digital design - fluent in both the strategic logic of a brand and the craftof bringing it to life across screens, campaigns, and marketing touchpoints.You understand that a brand isn't a logo - it's a system. And you know how to build, maintain, and evolvethat system so that every asset, every screen, and every piece of communication feels like it came fromthe same place.WHAT YOU'LL DOOwn Apna's brand identity system - maintaining consistency across every digital and physical touchpointDesign and deliver marketing assets for web and app - banners, landing pages, in-app creatives, and campaign visualsDesign social media creatives across formats - feed posts, stories, carousels, ads — that are on-brand and visually strongProduce digital assets for campaigns, emailers, display ads, in-app banners, and webHandle print design across formats - brochures, flyers, standees, backdrops, hoardings, event collateralDesign website pages, landing pages, and microsites in FigmaCreate web banners and marketing assets for digital platforms with the right specs and visual precisionCollaborate with marketing and content teams to translate ideas into polished visual outputsUse AI design tools actively to push quality, speed and innovationRequirementsWHAT WE'RE LOOKING FOR 3–6 years of experience in graphic design - portfolio must show range across social, digital, and printStroGreat understanding of AI design tools like - Midjourney, Adobe Firefly, Gemini, Seedance, Kling or equivalent - used to produce real work, not just experiment Mastery of Adobe Creative Suite - Illustrator, Photoshop - as your primary production environment Solid Figma skills - enough to design website pages, microsites, and web assets with proper layout, components, and developer-ready handoffProven print production knowledge - bleed, resolution, colour profiles, material specs, vendor coordination across brochures, standees, backdrops, and hoardingsUnderstanding of digital production requirements - platform specs, responsive basics, banner sizing, web asset formatsYou treat feedback as part of the process, not the end of it - and your work gets better every roundNICE TO HAVEExperience working on a SAAS/tech brand - understanding of vernacular communication contextsMotion design basics for simple animated social or web assetsBackground in working with creative agenciesBackground in or exposure to brand identity projects - rebrands, identity system builds, or brand guideline documentationFamiliarity with AI animation pipelines - using image-to-video or text-to-video models in real production workYOU'LL THRIVE HERE IFYou're fast, versatile, and maintain quality, whether you're designing a hoarding or a web bannerYou have strong instincts about what looks right - and the craft to back them upYou take full ownership of a brief from start to final output - no half-finished filesYou're proactive, fast, and self-directed - you don't wait to be told what needs to look better