Cluster Growth Manager

About the Role

Roles & responsibility:Business Growth:Drive demand in collaboration with central and local campaigns in line with hyper local behaviorAnalyze area wise growth levers and plan interventions for improving OPD & AOV figuresInfluence and drive QOP and MOP priorities and ensure closure of related items for the cityTrack competition activities and devise strategies to control business impact.Strategize and plan projects like Area Expansion, Category Expansion, Long Distance, Swiggy Select, Super users, etc to increase new users and repeat user statisticsMarketing:Plan quarterly marketing budgets in BTL/ATL (Below The Line / Above The Line) activities Idealize and run City level campaigns by coordination with Supply, Ops, Central Marketing and Merchandising teams Ensure execution of BTL activities in strong/weak zones as per plan leading to increase in new users/repeat usersInstall trade collaterals at restaurant partners for brand visibilityMeasure, track and analyze BTL performance on business metrics plan for future course of actionStakeholder Management:Coordinate with Sales team on key acquisitions, Trade discount parity and campaign participationCoordinate with Ops on Order forecast, DE hiring & reduction in variable costs Collaborate with central business & marketing functions on analytics & media planningTeam Management:Development of people and counselling team to increase productivityIdentify learning needs and and provide necessary opportunities to attain themWork with team members on career planning and up-skilling them for next roleNew Initiatives and Projects:Planning new area expansion in synergy with Operations and Supply or Customer experienceDrive special projects that lead to growth lie tie ups with tech parks, piloting new practices/processes/strategies.Building categories like Breakfast and Late Night or tie ups with other companies or agencies like nastway/RMZ etc to attain business objectives and track their progressClosely monitoring the execution of projects such as Long Distance, Swiggy Access, etc in coordination with Central teamPlanning in app and BTL interventions for the growth of initiatives like Swiggy Select / Super / POP etcTracking the performance of critical projects / initiatives and course correcting as required to achieve set business objectives Desired Skill Set:High ownership, accountability, and bias for action are a must.Strong academic background (Post Graduate/ Graduate) with 3-6 years’ work experience.Prefer relevant experience in Retail/E-commerce industry in leading businessesPrior experience in process design and operations implementation (preferably in Logistics / Supply chain management)Strong time management skills and the ability to prioritize to meet daily, weekly, and long-term requirements and goals.Data analytics skills / should be comfortable working with MS excel. Should have the intuition to use data effectively for devising operations strategy.Structured problem solving, detail oriented and customer first attitude.Must have attention to detail and critically think through and resolve problems.Must have customer service skills and be able to maintain a consistent, elevated level of serviceVisit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytesWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.