Executive - Paid Media

Flexsin•Noida Sector 63, India•On-site
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About the Role

Location: Noida Sector 63 | Experience: 1-3 Yrs Job Description: Flexsin is hiring a Paid Media Expert to join our dynamic team and build a rewarding career. The ideal candidate should have 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns. Responsibilities: - Plan and execute paid media campaigns across Google Ads and Meta Ads. - Conduct keyword research, audience targeting, competitor analysis, and campaign planning. - Create and manage Search, Display, Performance Max, YouTube, Facebook, and Instagram campaigns. - Monitor campaign performance, budgets, conversions, and return on ad spend. - Optimize bids, budgets, keywords, audiences, ad placements, and creatives. - Track campaign performance using Google Analytics, Google Tag Manager, conversion tracking, and platform insights. - Conduct A/B testing of ad copies, landing pages, creatives, audiences, and bidding strategies. - Prepare regular campaign reports with actionable insights and recommendations. - Identify trends and opportunities to improve lead quality, conversion rates, and campaign efficiency. - Stay updated on changes in advertising platforms, algorithms, targeting options, and paid media trends. Requirements: - Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field. - 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns. - Strong understanding of paid search, paid social, keyword research, audience targeting, and conversion optimization. - Experience with Google Ads Manager, Meta Ads Manager, Google Analytics, and Google Tag Manager. - Knowledge of campaign tracking, UTM parameters, conversion tracking, and performance reporting. - Ability to analyze campaign data and make informed optimization decisions. - Strong written and verbal communication skills. - Experience in client communication to understand their marketing goals, campaign requirements, and business objectives. - Ability to work independently as well as collaboratively in a fast-paced environment.