Lead - Salesforce Data 360 & Agentforce
About the Role
Area(s) of responsibility Empowered By Innovation Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company’s consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group’s 170-year heritage of building sustainable communities. Job Title / Position: Salesforce Data Cloud Experience: 4 - 6 years Location: Bengaluru / Pune / Noida Job Description · Education: Bachelor’s degree in computer science, Information Technology, Marketing, or a related field. · 4+ years of experience in a hands-on technical/development role. · Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio. · Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices. · Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript. · Knowledge of all phases of software development including requirement, analysis, design, configuration, testing, debugging, implementation, and support. · Experience in source control tool like Git · Problem-Solving: Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues. · Communication: Strong communication skills, both written and verbal, with the ability to work effectively in a collaborative team environment. · Attention to Detail: High attention to detail and accuracy in developing and customizing solutions. Preferred Qualifications: · Salesforce Certifications: Salesforce Marketing Cloud Developer, Salesforce Data Cloud certifications, or other relevant Salesforce certifications. Job Responsibilities · Marketing Cloud Development: Design and implement marketing automation workflows, email campaigns, customer journeys, and other Marketing Cloud functionalities. · Data Cloud Solutions: Develop and manage data integrations, data modeling, and data pipelines using Salesforce Data Cloud (formerly known as Salesforce CDP). · Customization: Customize Salesforce Marketing Cloud and Data Cloud components, including AMPscript, SQL queries, and API integrations to meet business needs. · Integration: Integrate Marketing Cloud and Data Cloud with other Salesforce modules and third-party systems to ensure seamless data flow and functionality. · Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration and testing. · Work on new development initiatives, as well as bug fixes and enhancements of the existing SFDC solutions. · Reporting and Analytics: Create and maintain reports and dashboards to provide insights into marketing performance and data trends. · Testing and Optimization: Conduct thorough testing of Marketing Cloud campaigns and Data Cloud processes; optimize solutions for performance and scalability. · Collaboration: Work closely with marketing teams, data analysts, and other stakeholders to understand requirements and deliver solutions that align with business goals. · Release and Environment Management including sandbox usage planning, metadata and data migration, environment comparisons and version control. <div class="