Manager - National Accounts

About the Role

Department: National Accounts (NAT)Role PurposeThe Profile owns the day-to-day execution of event planning, monthly promotion planning, and CRM and social activity for National and Gourmet brands. The role drives visibility and OPD growth, turns marketing plans into executed properties, and tracks their performance. The Manager works closely with the Director on strategy and with Ads, Merchandising, Storefront, and brand teams on delivery.Key Responsibilities1. Event PlanningDrive visibility and growth for NATs and Gourmet brands around events, and plan event-specific growth initiatives.Build inorganic growth campaigns for events and report on their impact.Build performance reads for events by geography, cuisine, brand, and slot to inform future planning.Recommend event calendar priorities based on past performance and upcoming opportunities.2. Monthly Promotion PlanningPrepare month-level plans that combine all marketing plans and maximize visibility and OPD growth across visibility channels.Close brand-level alignments and own visibility planning, slotting, and execution for Topicals, BOTDs, Cuisine Banners, Brand Cards, and Top Picks.Deliver the monthly topline targets in sync with the Ads point of contact, and make sure committed visibility is delivered for each brand.Run performance analysis on properties across brands, covering funnel metrics and orders for Food Topicals and Brand Cards, and share findings with stakeholders.Coordinate with Merchandising and SF to align on NAT-related execution.3. CRM and Social MediaAlign social media promotions for NAT and Gourmet brands, both for organic events and other activity.Coordinate co-branding activities (influencers, hoardings, OOH) that bring out-of-app traffic to the platform under revenue-sharing arrangements.Own billing and invoicing for co-branding marketing activities.Align and execute CRM campaigns for NATs end to end.Key Outcomes (KPIs)Visibility and Event targets met for monthly plans and eventsOn-time delivery of brand-level visibility and campaign executionQuality and timeliness of performance reads and post-event analysisAccuracy and timeliness of co-branding billing and invoicingStrength of CRM and social campaign execution and reachExperience4 to 5 years in marketing, national accounts, key accounts, brand partnerships, or growth roles, preferably in food delivery, e-commerce, or consumer internetSkillsStrong analytical skills with working knowledge of Spreadsheets, BI tools, and comfort reading funnel and order dataExperience running brand-level or partner-level planning and alignmentsFamiliarity with campaign execution across in-app visibility, CRM, and socialStrong stakeholder management across account management, brand, ads, merchandising, and marketing teamsClear written and verbal communication, and the ability to present performance findings to senior leadersOrganised, with strong planning and follow-through across multiple parallel campaignsNice to haveExperience with co-branding, influencer, or out-of-home partnershipsExperience with billing or vendor invoicing processesVisit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytesWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.