About the Role

Performance Marketing ManagerLocation: Bengaluru, Karnataka, India (On-site)Team: Growth/MarketingThe RoleWe are looking for a hands-on Performance Marketing Manager to drive user acquisition through high-impact paid campaigns across digital channels.ResponsibilitiesPlan, launch, and optimise paid campaigns across Google, Meta, YouTube, and other channelsDrive high-quality lead acquisition and improve funnel conversionContinuously optimise budgets, targeting, and creatives to improve performanceAnalyse campaign performance and identify growth opportunitiesWork closely with content/design teams to improve ad effectivenessApna Transforming Careers Through TechnologySince 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months.Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.apna advantage - Education with Guaranteed Outcomes We're expanding beyond job matching with our new EdTech vertical that delivers:1. Premium Online Education: Partnerships with top-tier universities offering UGC-accredited undergraduate and postgraduate programs2. Career Success Ecosystem: Leveraging our network of 700,000+ recruiters to provide real job interviews3. Personalized Career Journeys: Dedicated career facilitators, AI-powered job preparation tools, and guaranteed interviewsWhy Join Our Mission● Massive Market Potential: Over 3-4L students pursue online degrees annually in India and this is growing 50% every year● Consumer Impact Legacy: Build a consumer-facing business that transforms lives● Exponential Growth Trajectory: Early-stage opportunity in a rapidly expanding market● Competitive Advantage: Our platform makes degree programs with job guarantees uniquely sellable● Elite Team Environment: Collaborate with experts across product, operations, and engineering● Wealth Creation Potential: Join during our early high-growth phase● Meaningful Impact of work: Deliver genuine value by connecting education directly to career outcomes.Requirements2–3 years experience in performance marketingB2C experience preferredPrior EdTech experience (higher-ed or scaled consumer product) preferredStrong analytical and execution mindset