Senior Executive - Marketing
About the Role
Role SummaryWe are looking for a detail-oriented and data-driven Digital Marketing Sr. Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI. Key ResponsibilitiesEnd-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platformsMonitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategiesWork closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goalsBuild and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc.Prepare weekly/monthly reports with insights and recommendations for continuous improvementSupport in A/B testing for creatives, audiences, landing pages, and bidding strategiesAssist in setting up campaigns including targeting, budgeting, UTM tracking, and QA. 2+ years of hands-on experience in digital campaign management (internships can be considered if extensive and relevant)Proficient in Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools (e.g., Data Studio, Excel)Certification in Meta/Google Ads is a plusPrevious experience in a digital agency, in-house digital team, E-com or D2C brand preferredStrong understanding of campaign metrics, media planning, and optimization leversAbility to identify trends, problems, and opportunities in campaign data and act on them quicklyComfortable working in a fast-paced, target-driven environmentStrong communication skills with a collaborative approach to working with multiple teams.Should be well-versed with the latest digital marketing trends, platform updates, and emerging industry best practices Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytesWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.