Senior Performance Marketer – Google & Meta Ads (5+ Years Experience)

About the Role

Role Overview: NexGi is looking for a Senior Performance Marketer who has real, hands-on experience managing and scaling Google & Meta Ads campaigns in an agency environment. This is not a coordination role. This is a results-driven execution role where you will manage multiple client accounts, optimize high-budget campaigns, and drive measurable ROI. We need someone who understands funnels, data, attribution, and scaling strategies, and stays aligned with the latest Meta & Google platform updates. Who Should Not Apply: - Candidates without digital marketing agency experience - Those who have only handled small budgets or single-brand accounts - Marketers who rely only on automation without understanding fundamentals - Professionals uncomfortable with performance pressure or ROI accountability Core Responsibilities: - Plan, execute, and scale campaigns across: Google Search - Google Display - YouTube Ads - Performance Max - Meta Ads (Facebook & Instagram) - Manage multi-client, high-budget accounts with ROI focus. - Optimize funnels for: Lead generation - E-commerce sales - Conduct audience testing, creative testing, and landing page optimization. - Monitor and improve key metrics: ROAS - CPA - CTR - Conversion rate - Track and report performance using: GA4 - Google Ads - Meta Ads Manager - Coordinate with creative, content, and strategy teams. - Deliver weekly and monthly reports with clear action plans. Required Skills (Must-Have): - 5+ years of hands-on experience managing Google & Meta Ads - Mandatory experience in a digital marketing agency - Strong understanding of: Conversion funnels - Attribution models - Audience segmentation - Scaling frameworks - Proven experience handling lead generation and e-commerce campaigns - Ability to manage multiple client accounts simultaneously - Strong analytical and decision-making skills - Up-to-date with platform updates, policy changes, and ad formats Required Skills (Good-to-have): - Experience with CAPI and advanced tracking setups - Knowledge of Google Tag Manager and server-side tracking - Exposure to CRO and landing page optimization - Experience scaling accounts beyond ₹10L+ monthly spend - Team leadership or mentoring experience What We Care About More Than Degrees: - Campaign results you’ve driven - Your ability to explain why something worked or failed - Ownership mindset and accountability - Speed of testing and optimization - Strategic thinking backed by data Application Instructions (Important): Please share the following while applying: - A brief summary of your agency experience - Approximate monthly budgets you’ve managed - Types of campaigns handled (lead gen / e-commerce / B2B etc.) - Tools you actively use (GA4, GTM, CAPI etc.) Shortlisted candidates will go through: - Technical screening - Case-based discussion - Final leadership interview Perks & Benefits: - Work with diverse D2C and service brands - Exposure to high-budget performance accounts - Performance-driven growth environment - Collaborative, execution-focused team culture - Opportunity to grow into a performance leadership role Apply Now